On May 2, 2002, were introduced to Google AdWords advertising program, which allows people to advertise on Google by keyword (Keyword) determined.

Use Google AdWords, you can order the money to customers at a cost of about $ 0.05 (5 cents) or even namely 1 cents. In other words, if you’re selling cookbook, you can bring information directly to those who need books cookery for only 5 cents.

According to BusinessWeek, more than 200,000 companies worldwide use AdWords advertising. They use AdWord for the following reasons:

- You can attract visitors to sites with lower costs.
- All visitor are all potential customers. Virtually no waste in advertising.
- You pay only when someone clicks on your ad.
Google AdWords How does it work:

Principle activities of Google AdWords, it is very easy to understand:

1. An Internet user to enter a keyword such as “vacation trip” on www.google.com

2. Google will display search results for that keyword. sample ads that match keywords that will be shown to the right of the search results page, called the ad “Google AdWords”.

3. Internet users could choose a site has attracted describe them best. If a user clicking on AdWords ads to appear, he will be transferred to the website of the advertiser. Advertisers then have to pay Google for at least 1 cents for clicking it.

AdWords advertising costs is what

You pay 1 time fee is only $ 5 (may change) to activate your account.

Each click on AdWords ads you will lose at least 1 cents. The amount you actually pay-per-clicking will be determined by the auction and based on the position that your ad to appear. There are currently 8 positions for advertising, the highest position will have to pay more money than the lowest position.

You can specify a budget every day to be able to control the cost of advertising each day at any time.
The rate of promotion is done how:

Position of your AdWords ads is determined by 2 factors:
- You set the maximum amount per click (cost-per-click) for Keyword is how much.
- Quality content form your ad. (Score qualiy of your AD).
In short Google determine the ranking for your ad based on a combination of cost-per-click (CPC) and Quality Score.

Google will display samples for your ad when it has enough points Quality Score (which is determined by the percentage of CTR, click-through-rate, the appropriate form of advertising for Keyword, the expressed during the Keyword past, and several other factors) and maximum CPC when high enough (compared with other companies are advertising the same you varieties Keyword) …be continue